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Thompson, the established British manufacturer of friction welding machines, is hoping to further boost its booming export business with the launch of a new website.
The Halesowen-based company has unveiled an informative, online guide to its wide range of products and services in a variety of languages such as Chinese, Japanese, Korean and Russian.
The site, which can be found at www.thompsonfw.co.uk, includes details of Thompson friction welding machines, the benefits of the friction welding process and typical applications.
Thompson’s decision to further extend its international marketing campaign follows one of its best sales performances in recent years. In the last few months, Thompson has secured more than £3 million worth of new orders from component makers in the Far East, Europe and North America.
“We recognise the growing importance of the internet as a valuable marketing tool in a niche market and feel it is vital to offer more than an English website. Feedback has been very encouraging and we plan to add more languages in the coming months,” explained Nick Edge, Thompson’s sales manager.
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